January 17, 2019 | by: Chris Pride

New Gillette ad opens conversation about messages in advertising

Gillette has unveiled a new advertising campaign targeted at ending toxic masculinity while encouraging men to be better.  While some have applauded the shaving company for sending out a positive message to males, others have called the campaign virtue signalling and even suggested that they don’t need a lecture from the company that makes their razor blades.

The new campaign is a twist their long time tag “the best a man can get” instead going with the phrase “the best men can be.”  It also includes viral videos, images and commentary on everything from the #MeToo movement to bullying.  Take a look below.

What are your thoughts on Gillette’s new ad?